Statement of Purpose

We at Sunrize Records were appalled by the total lack of interest by the major record companies in any 'legitimate' form of musical self-expression, preferring instead to perpetuate the current glut of pre-programmed, processed, adolescent electro-pop-slop so prevalent today.To the end of addressing this dearth of musical substance, Sunrize Records was formed; to feature new artists in the genres of blues, folk, country, rock, et al., as uncompromised & un-self-consciously as possible. These musical forms, (the great bulwarks to which so much American art and culture are tied) are an important element of our history and heritage & it is our distinct pleasure & privilege to present these inspired new performances, by gifted musical artists who might have otherwise  gone unheard-

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